Hope and strategy work together.

Absurdity sticks out. Let your freak flag fly, just don’t over do it.

Zigging when others zag is said to be the way to stand out. If you are ready to pioneer something new that is great. But, sometimes it’s good to go with the crowd. The way the masses think is powerful. Use it to your advantage.

Your organization’s vision is the most important component to success. You and everyone else involved (even those not involved) must have an understanding of why the organization exists. With that knowledge, execution becomes simple.