EP #12: Building Purpose Driven Sponsorships with John Balkam
What if the sports and entertainment industry provided more than just a distraction? Today’s guest is helping athletes and organizations create a positive impact by leveraging their positions with the resources they have available. John Balkam is a social entrepreneur, sports marketing professional, and the author of 3-Win Sponsorship, and he joins the show to share how he is helping his high-profile clients build purpose driven sponsorships.
Listen in as he takes us behind the endorsement curtain to give us an idea of what it is like to work with people and organizations that have a huge influence, as well as how he is helping them change the way they operate their businesses. You will learn the importance of being a part of a community that can hold you accountable, how consumer behavior is changing, and more.
What You'll Learn In Today's Episode:
How consumer behavior is changing.
The importance of community.
How John came up with the idea for 3-Win.
The benefit of having people to hold you accountable.
How you can grow through impact.
Why you must be authentic in your business model.
Ideas Worth Sharing:
“The reason most authors don’t finish a book once they start is because they don’t have a community surrounding them.” - John Balkam
“It’s s important to have people in your corner, especially when you are grinding your way through really big projects.” - John Balkam
“It’s growth through impact, not just growth.” - John Balkam
“Don’t try to change the world. Just try to change your world.” - John Balkam
Resources In Today's Episode:
Connect with Bob DePasquale: Website | Twitter | Instagram
3-Win Sponsorship by John R. Balkam
