EP #30: Using Stories To Grow Your Business with Justin Breen
With the creation of social media, all of our lives have become a story, and throughout history, stories have been the building blocks of the world. After over 20 years in the media business, Justin Breen recognized a problem with how agencies were pitching stories, and BrEpic Communications LLC was born to solve that problem. Using expert social media postings and click-worthy stories, BrEpic helps visionaries and exceptional businesses grow their business and their reach through the media.
In this episode, Justin shares his blunt commentary on what press releases are often missing to garner media attention, why he only works with the top 0.1% of people in the world, and the one question that will immediately disqualify you from working with him. He’ll also share his perspective on why money is a necessary component of making an impact, as well as why his focus is on transformational interactions, and not transactional ones.
What You'll Learn In Today's Episode:
What it was like growing up with parents who had a large age difference between them.
The problem Justin saw as a journalist, and why he created BrEpic.
What the process of working with BrEpic looks like.
Why money precedes impact.
What immediately expels someone from Justin’s client (or potential client) base.
Ideas Worth Sharing:
“I am very intentional about how I talk because it weeds out all the nonsense.” - Justin Breen
“When they care about who you are, they will care about what you do.” - Justin Breen
“You don’t want to be the richest person in the cemetery.” - Justin Breen
Resources In Today's Episode:
Epic Business: 30 Secrets to Build Your Business Exponentially and Give You the Freedom to Live the Life You Want! by Justin Breen
Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss
