EP #49: Making an Impact in the Digital Space with Tamay Shannon
There is no doubt that the people who transitioned in the past year to the digital modern business and impact world are those who are most successful. Tamay Shannon is a Business Marketing and Social Specialist with expertise in online marketing and a passion for creativity, and she joins me today to discuss making an impact in the digital space.
Listen in as we talk about the importance of asking the right questions of both yourself and your team, setting goals, and running your impact business in the same way traditional for-profit organizations run: by measuring wins and losses and pivoting to maximize the wins. Tamay also shares what it is like to be a BIPOC business owner and where she sees social media headed in a post-pandemic world.
What You'll Learn In Today's Episode:
Why Tamay started her own business.
How she started to find her groove in business.
Where she puts her focus.
The importance of measuring your KPIs.
Why non-profits need to behave more like for-profits.
What it’s like being a BIPOC business owner.
Where Tamay sees social media moving forward post-pandemic.
Ideas Worth Sharing:
"Marketing is that mix of the spoken word and science.” - Tamay Shannon
“There are the mechanics of running a business that are completely separate from serving clients.” - Tamay Shannon
“The struggle bus is not a badge of honor.” - Tamay Shannon
