EP #138: Print Isn’t Dead with Peter Ostapko
They say reading is fundamental. That means writing is foundational. We all take in quite a bit of audio and video content these days but the written word is still powerful. In fact, you could argue is more powerful than ever before.
This episode is going to teach about how a faith-inspired publisher created a modern yet classical-style publication. Peter Ostapko set out to produce something that would provide a more uplifting and celebratory environment for today’s men. You don’t have to be a man to appreciate his focus, handwork, and belief that his efforts are for a greater cause. You’ll want to take note of Peter’s dedication to treating the contributors for the Kinsmen Journal well. We should all have this focus in our leadership positions.
What You'll Learn In Today's Episode:
Peter’s road to publishing
What Peter thinks of current men’s content
Why print is not dead
How the written word is powerful
What the Kinsmen Journal is
The focus points of the Kinsmen Journal
How guys are using the Kinsmen Journal
Who are the writers for the Kinsmen Journal
How Peter found writers
Peter’s sales and business experience
About the photography of the Kinsmen Journal
How pictures are powerful, especially for guys
How Peter and his team attracted readers
How the church has tried to reach men for years
Where Peter saw a need for men
How Peter’s faith leads his efforts
The meaning of the positive feedback Peter has received
Ideas Worth Sharing:
“I am a glass-half-full type of person.” - Peter Ostapko
“I wanted it to be meaningful - have kind of an altruist type of meaning behind it.” - Peter Ostapko
“You’re trying to add impact and value.” - Peter Ostapko
“For the most part, a lot of things are very cyclical.” - Peter Ostapko
“I was not seeing the product I wanted to read on the shelves.” - Peter Ostapko
“I’ve always just really enjoyed the publishing world.” - Peter Ostapko
“There’s some stuff for guys but most of it’s pretty self-seeking.” - Peter Ostapko
“What if we bridge some of this impact content for guys…” - Peter Ostapko
“They like to do it from a secretive standpoint.” - Peter Ostapko
“The most trustworthy medium that people find is print.” - Peter Ostapko
“There’s something about paper. There’s something about that tangible experience.” - Peter Ostapko
“The notion that print is dead is way overblown.” - Peter Ostapko
“Rather than just reporting the news let’s do a deep dive into what happens and the reactions from the news.” - Peter Ostapko
“It focuses on three primary subjects; faith, fatherhood, and work.” - Peter Ostapko
“We didn’t want to provide the top 10 ways to be a good dad.” - Peter Ostapko
“The journal is 240 pages.” - Peter Ostapko
“All the content is timeless.” - Peter Ostapko
“I learned something early on that you never burn a bridge.” - Peter Ostapko
“I’ve been logging an internal Rolodex of people.” - Peter Ostapko
“I’m not afraid to pick a up phone and call someone.” - Peter Ostapko
“We wanted to lean heavily on images because they have tremendous value to evoke emotion and memory.” - Peter Ostapko
“Guys are very image driven.” Peter Ostapko
“Culturally, we’ve seen a lot of negative things with the male.” - Peter Ostapko
“If it was 240 pages of 80-90% words I don’t think it would have been received as well…” - Peter Ostapko
“You know original photography.” - Peter Ostapko
“If it makes them feel good…they’re going to give it time.” - Peter Ostapko
“I felt like I was being taken advantage of.” - Peter Ostapko talking about getting roped into a text marketing campaign
“Scripture says faith without works is dead.” - Peter Ostapko
“It should compel you to live differently.” - Peter Ostapko
“I saw that there was a need in the space with men.” - Peter Ostapko
“The way that the church has been trying to meet men has been the same for a long time.” - Peter Ostapko
“They promote it like ‘men, bacon, meat’.” - Peter Ostapko talking about how the church marketed to men
“There’s a lot of things that have been pounding against the male role model.” - Peter Ostapko
“Even if you’re not a person of faith, these topics are all very important.” - Peter Ostapko
“Take risks. You have to take risks.” - Peter Ostapko
“It’s not dead. It may have just taken on a different form.” - Bob DePasquale talking about print journalism
“If I want deep-dive…I’m going to a written piece.” - Bob DePasquale
Resources In Today's Episode:
Peter Ostapko - LinkedIn
Bob’s Book - Personal Finance in a Public World
This week’s E-Impact Blog Entry
Episodes Referenced:
EP #116: Experiencing Greatness in the Present with Chris Yonker
